How AI and other technologies are being used as campaigning goes digital

[{"selector":"#anim-d00ac8fa-b868-47a7-97e2-af7e01818abd","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-591fdf48-35a5-444a-a7fe-dcb29f4cd7a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd9ab2f6-eb1e-427f-8ba8-dc3b482e2c5d","keyframes":{"transform":["translate3d(0px, -696.91343%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a90b3b1c-3d21-487c-bf59-bdc7031a9ca3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7bcdae9-9025-47f1-8b24-cea3a8292dbc","keyframes":{"transform":["translate3d(0px, -567.98101%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The use of technology to bolster election campaigns isn't new but 2024 elections are a bit different as candidates and parties are digging deep into AI, AR and other new-age tech View More Arrow

[{"selector":"#anim-cb1857b7-aba6-44e1-b466-1e24966ab4ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9b26edc-02d4-4548-96a1-a072452a2432","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9eebeab6-5cf0-48c2-9120-5472f5c16fe1","keyframes":{"transform":["translate3d(0px, 252.84898%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29f38e00-d68d-4bbe-8dae-c5079acc1e0a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9d2a3a4-633a-4816-bd73-a325ebf96f96","keyframes":{"transform":["translate3d(-1636.36234%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow The use of technology to aid political parties’ election campaigns isn’t a new thing.

[{"selector":"#anim-b4810b74-22af-41de-91a2-35a05da4ac1e","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7425d8c5-5d79-4d35-b137-1002080d6556","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47eca654-713c-4739-a630-86cf070cd172","keyframes":{"transform":["translate3d(-1636.36234%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1807c343-9f43-4a73-9fb7-12d45d9ab5c4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d213846-558a-42d4-a891-99974e0b19b9","keyframes":{"transform":["translate3d(0px, 191.47784%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow Social media platforms and websites has been a part of the campaign arsenal for political parties, not just in India but other countries as well.

[{"selector":"#anim-3cbb2a33-7cf0-41b4-bf84-4e4c60bfd747","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-451c161b-e162-4af8-9c76-fc9d49e6bb2d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a22368b7-f39b-4d01-9252-b8381d180772","keyframes":{"transform":["translate3d(-1636.36234%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81772ab4-d926-4998-adfb-0a828721358c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97fd45ef-84a2-445e-8f42-d11d16f95e34","keyframes":{"transform":["translate3d(0px, 191.47784%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow 2024 is different as with the advent of artificial intelligence (AI), digital campaigning has got another shot in the arm.

[{"selector":"#anim-52f74325-7132-423f-a472-c324cc5f3415","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1e12639-bf4a-4daa-a59f-906be1042053","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81517099-54c4-4a9a-b029-baee2093e6d6","keyframes":{"transform":["translate3d(-1636.36234%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4ecc0e4-3b64-41d9-9f43-8b073d9adb4f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c07bb08-278e-4279-a3f0-a628ecc67fbb","keyframes":{"transform":["translate3d(0px, 252.84898%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow BJP a step ahead of its rivals when it comes to use of digital tools — has been using AI smarty as well.

[{"selector":"#anim-65f4c825-2c46-43c1-810d-cf615c57b0cb","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c33005ba-82dc-4805-8525-9e7700e45b94","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49e1dd61-5044-43d0-bf99-1e13b814a9bf","keyframes":{"transform":["translate3d(-1636.36234%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09bbc840-7600-4fa6-b089-370bc68e1742","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e36d2b9-0f9f-40b6-bd47-17fc7c5ebd38","keyframes":{"transform":["translate3d(0px, 252.84898%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow BJP used AI to dub and translate Prime Minister Narendra Modi’s speech delivered at Kashi Tamil Sangamam.

[{"selector":"#anim-505249f0-e4d1-4d0d-a828-fc8eb210decc","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4aada69a-785f-4d6d-b042-fdc9e40e8c02","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21c95e99-4cb0-409a-aeb5-db64fe07bb28","keyframes":{"transform":["translate3d(-1636.36234%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-326aae5a-04a6-4097-9cc6-91f4c84dce58","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-538d2244-1950-43b3-b34d-38aeecc39119","keyframes":{"transform":["translate3d(0px, 252.84898%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow It was done with the use of Bhashini, a tool developed by the IT ministry that focuses on Indian languages.

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